Bounce Rate: How To Reduce It From 60% to 4%!
Let me to start by saying that this article might not be what you're expecting to. I mean, I will definitely tell you how you can reduce your bounce rate from 60% to 4%... but due to a MISTAKE often overlooked. Shall we start with the basics? What is the bounce rate? Google…
How Facebook Ads turned a local Dental Clinic into Global
Hi there! I'm Rui and I'm currently acting as Digital Marketing Manager of Coteries and Planify. Today I'm here to tell you how Facebook ads changed a local business in Portugal. In 2012 I got a job as Marketing Manager of a Dental Clinic in Leiria - Portugal. Besides, I was…
The SEO Strategy that we used and that you should too
For the ones who don’t know, SEO means Search Engine Optimization, and as the name suggests, it’s the process of optimizing your website so it performs well on organic search. Search terms are known by “keywords” and putting them in the right places, will give you more…
Job Offer: Interaction Designer
Do you want to learn how to market new products and experience the dynamics of a startup? This is your opportunity! Coteries Lab is a web/mobile application development and digital marketing studio based out of EPFL Innovation Park in Lausanne. Trusted by renowned companies like…
We are hiring a CTO! (Senior Software Developer)
Do you want to learn how to market new products and experience the dynamics of a startup? This is your opportunity! Coteries Lab is a web/mobile application development and digital marketing studio based out of EPFL Innovation Park in Lausanne. Trusted by renowned companies…
Why feedback matters in User Experience Design
Let us present you Eliott. Originally from Brussels (Belgium), and currently living in Lausanne (Switzerland), Eliott is an Interaction Designer working at the EPFL Innovation Park. His position at Coteries allows him to work on a large range of projects, both for our own…
Coteries Lab is now listed on TIA (Top Interactive Agencies)!
If you’ve read our blog before, by now you probably know us. But for the ones who don't, let us present ourselves. Coteries Lab is a digital agency based at EPFL Innovation Park in Lausanne. A Team of 6 gifted professionals. We know what you're thinking already: "one more…
Is Business Development for everyone?
Allow us to present you, Nela. Originally Serbian, born in New York, high school years between Dubai and Belgrade, followed by an internship in Hong Kong, and the completion of her studies at the Ecole Hoteliere de Lausanne, the #1 University of International Hospitality…
How Human Can Chatbots Be? The Facebook fever!
Manuel has been developing apps for 18 years in areas like mobile apps, bots and IoT. He’s currently the CTO of Coteries. We started developing Chatbots for Slack and Telegram and then we went for Facebook, which was announced 3 months later. We went deeper on Facebook after…
Email Marketing: 119 Facts You Don’t Know About
Email Marketing Some consider it dead, others claim it's one of the most powerful marketing tools. It's time to clarify any doubts you might have with this infographic! If you're a reader we'll have the full written list below the image. Courtesy of: Website Builder.org Do you…
Mobile Apps: why you should have your own
Every business has needs, whether it’s for clients or for employees. An app can be the solution you’re looking for (as we wrote on “Mobile App: 5 advantages of using one”). It doesn’t matter if you’re not a big brand; there are many advantages to build an app also even for small…
Mobile App: 5 Advantages of using one
Having a Mobile app have been increasingly popular since the release of the first iPhone. At some point, everybody wanted to develop its own mobile application, because it was «what innovative people did» and it seemed to be the magical way of getting quick distribution. It…
Mailchimp and Facebook, what do they have in common?
Mailchimp just announced their connection with facebook. The company says its a way to help their users reach new costumers and engage with the ones they already have. The goal was to gather everything in the same place, in order to don't lose time. Therefore, now when you're…
Website Mistakes that you should Avoid – 5 tips
Website Mistakes There are 30’000 billion pages indexed by Google. How do people find you in this ocean of websites? How do you stand out and get noticed? Of course, originality, great content and innovative design are essentials ingredients.…
Optimized Website: 4 Essential Steps to achieve
An optimized website represents a great opportunity to interact with potential new clients. As a result, It's an essential element for your image and also requires regular maintenance, just like your car! There are several reasons you should an optimized website (read some…
Website: 5 Reasons to Improve it!
Technology is evolving extremely quickly. Web rules and trends keep changing. Adapting your website can bring significant benefits. Here are 5 reasons to optimize your page and rework your UX (User Experience) and UI (User Interface) design: 1. Improve your website's corporate…