Digital Marketing Terms – A Guide to Learn the Basics

Nowadays, acronyms and new marketing terms are surrounding us everywhere. And for non-English speakers, some of them can be tricky to understand correctly. We thought it could be a great idea to make a recap and explain some of the most important digital marketing terms. Let's…

Read More

The Giant Email Marketing Statistics Guide

A few weeks ago, our friend Vasilii Chekalov from Digital Monstah, send us an interesting infographic about email marketing, published by EveryCloud. We liked it so much that we want to make it available for you here! With the help of this epic infographic, you are about to…

Read More

Remarketing Retargeting; Coteries Lab; Shutterstock

Losing Conversions? Try 4 Winning Remarketing Strategies to Get Them Back

When you check your website’s analytics, do you ever look at your bounce rate? Of course, you do! You’re interested in why so many potential customers (or previous customers) visit your website, take a look around, then leave. Why are they leaving? Is my website engaging…

Read More

The Business Model Canvas, explained, Coteries Lab

Why You Should Use The Business Model Canvas

So you have amazing business ideas and projects? No matter where you work, being in a young startup, an association or in a big corporation, innovating is great! But how to start? You may have heard (or being taught) to start designing a Business Model Canvas, created by…

Read More

Value Proposition Canvas, Coaching, Coteries Lab

So You Have An Idea? Start By Defining Your Value Proposition!

Before deciding on developing a business or not or investing a lot of money for something people have no interest in it, you should ask yourself two things: Who are my customers? what are the benefits of my idea/product/service for my future customers? To answer these…

Read More


Email Marketing Optimization Hacks (Infographic)

A few weeks ago, we came across an interesting infographic about email marketing, published by 99firms. We liked it so much that we want to make it available for you here! Nowadays, there are more marketing channels than ever before in human history. Email is arguably the most…

Read More

Google Tag Manager tracking, Coteries Lab Lausanne

6 Reasons to Use Google Tag Manager for Website Tracking

Google Tag Manager (GTM) is a tag management system. Remember when you had the boring work of installing each tracking code of each platform (Adwords, Facebook, LinkedIn etc) into your websites' code?  Those times are long gone! Google Tag Manager has softened the digital…

Read More

Planify mobile app selected to pitch at IBTM

Planify Mobile App selected to Pitch at ibtm world

Last November 20th, 2017 our team woke up with great news. One of our mobile apps for the travel market called "Planify" had been selected to pitch at one of the biggest trade shows in the MICE (Meeting, Incentive, Corporate Events) industry: IBTM Barcelona.   What exactly…

Read More

bounce rate; bounce-rate-article; reduce-bounce-rate

Bounce Rate: How To Reduce It From 60% to 4%!

Let me to start by saying that this article might not be what you're expecting to. I mean, I will definitely tell you how you can reduce your bounce rate from 60% to 4%... but due to a MISTAKE often overlooked. Shall we start with the basics? What is the bounce rate? Google…

Read More

facebook ads; coteries-lausanne; web-lausanne

How Facebook Ads turned a local Dental Clinic into Global

Hi there! I'm Rui and I'm currently acting as Digital Marketing Manager of Coteries and Planify. Today I'm here to tell you how Facebook ads changed a local business in Portugal. In 2012 I got a job as Marketing Manager of a Dental Clinic in Leiria - Portugal. Besides, I was…

Read More

SEO; SEO_Lausanne; SEO_switzerland

The SEO Strategy that we used and that you should too

For the ones who don’t know, SEO means Search Engine Optimization, and as the name suggests, it’s the process of optimizing your website so it performs well on organic search. Search terms are known by “keywords” and putting them in the right places, will give you more…

Read More

business development; Lausanne-business-development;

Is Business Development for everyone?

Allow us to present you, Nela. Originally Serbian, born in New York, high school years between Dubai and Belgrade, followed by an internship in Hong Kong, and the completion of her studies at the Ecole Hoteliere de Lausanne, the #1 University of International Hospitality…

Read More

chatbots switzerland; chatbots-lausanne; human-chatbot; build-chat-bots

How Human Can Chatbots Be? The Facebook fever!

Manuel has been developing apps for 18 years in areas like mobile apps, bots and IoT. He’s currently the CTO of Coteries. We started developing Chatbots for Slack and Telegram and then we went for Facebook, which was announced 3 months later. We went deeper on Facebook after…

Read More

email marketing campaigns; CTR-CTA; newsletters-how-to

Email Marketing: 119 Facts You Don’t Know About

Email Marketing Some consider it dead, others claim it's one of the most powerful marketing tools. It's time to clarify any doubts you might have with this infographic! If you're a reader we'll have the full written list below the image. Courtesy of: Website Do you…

Read More

mobile apps; switzerland-mobile-apps; marketing-agency-switzerland

Mobile Apps: why you should have your own

Every business has needs, whether it’s for clients or for employees. An app can be the solution you’re looking for (as we wrote on “Mobile App: 5 advantages of using one”). It doesn’t matter if you’re not a big brand; there are many advantages to build an app also even for small…

Read More

mobile app lausanne switzerland agency

Mobile App: 5 Advantages of using one

Having a Mobile app have been increasingly popular since the release of the first iPhone. At some point, everybody wanted to develop its own mobile application, because it was «what innovative people did» and it seemed to be the magical way of getting quick distribution. It…

Read More

mailchimp facebook ads coteries lausanne

Mailchimp and Facebook, what do they have in common?

Mailchimp just announced their connection with facebook. The company says its a way to help their users reach new costumers and engage with the ones they already have. The goal was to gather everything in the same place, in order to don't lose time. Therefore, now when you're…

Read More