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Digital Marketing Terms - A Guide to Learn the Basics

Nowadays, acronyms and new marketing terms are surrounding us everywhere. And for non-English speakers, some of them can be tricky to understand…


The Giant Email Marketing Statistics Guide

A few weeks ago, our friend Vasilii Chekalov from Digital Monstah, send us an interesting infographic about email marketing, published by EveryCloud.…


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22 Questions to Answer Before Building a Mobile Application

Are you thinking about building a mobile application? What a great idea! Nowadays, mobile app development seems to be common and sounds "easy",…


Remarketing Retargeting; Coteries Lab; Shutterstock

Losing Conversions? Try 4 Winning Remarketing Strategies to Get Them Back

When you check your website’s analytics, do you ever look at your bounce rate? Of course, you do! You’re interested in why so many potential…


The Business Model Canvas, explained, Coteries Lab

Why You Should Use The Business Model Canvas

So you have amazing business ideas and projects? No matter where you work, being in a young startup, an association or in a big corporation,…


Value Proposition Canvas, Coaching, Coteries Lab

So You Have An Idea? Start By Defining Your Value Proposition!

Before deciding on developing a business or not or investing a lot of money for something people have no interest in it, you should ask yourself two…


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UX Design Tool: UX Record - Learn What You App User Do!

At Coteries, in our EPFL-based office, we are constantly looking to improve our processes. And to better understand users to deliver great User…


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Email Marketing Optimization Hacks (Infographic)

A few weeks ago, we came across an interesting infographic about email marketing, published by 99firms. We liked it so much that we want to make it…


How To do Video Streaming on Android Offline Using WiDi

(5min read) A few weeks ago, I’ve been developing a mobile application using video streaming on Android offline. I was not expecting such a journey…


Google Tag Manager tracking, Coteries Lab Lausanne

6 Reasons to Use Google Tag Manager for Website Tracking

Google Tag Manager (GTM) is a tag management system. Remember when you had the boring work of installing each tracking code of each platform…