As a web agency, we are convinced that artificial intelligence is a powerful lever for improving our processes, boosting our teams' productivity, and enhancing the quality of our websites.
However, being aware of its effects on creativity, inspiration, and its environmental impact, we carefully select the tools we integrate into our workflows.
We ensure that they bring real added value and contribute to the quality of the websites we deliver.
1. Relume : Generate Efficient Sitemaps and Wireframes
If you have read our article 7 Steps to Creating a High-Quality Website, you probably know that site structuring is an essential step to ensure message coherence and relevance, as well as a smooth navigation experience for users.
To successfully carry out this structuring task, Relume proves to be an extremely effective assistant. This AI-powered tool allows you to quickly generate a clear and customizable sitemap from a simple company description.
This provides a significant time-saving advantage from the very beginning of the process, allowing us to start with a solid foundation rather than from scratch.
This allows us to concentrate more on the next steps, while keeping a strong focus on structuring.
Example Prompt for Generating a Well-Structured Sitemap with Relume
Company Description: Coteries is a Swiss web agency based in Lausanne. It offers web design, web and mobile application development, and marketing services. Thanks to its small team of digital experts, Coteries provides a personalized and close service to all its clients, from small businesses to large enterprises.
Objectives: The primary goal is to acquire new clients. Secondary goals include knowledge sharing and demonstrating expertise.
Other Relevant Notes: Include a blog, a page for each service offering (referencing the company description), a contact form, a portfolio of past projects, and limit page length to a maximum of 4-8 sections.
Once the sitemap is generated, it remains fully editable, allowing us to refine the user experience to ensure coherence and fluidity.
But Relume doesn’t stop there: from the finalized sitemap, it is possible to generate the corresponding wireframe (a simple mockup) in just one click. This initial draft can then be refined and polished by our designers to achieve an optimal version.
In short, Relume significantly speeds up the structuring phase without replacing human expertise, which remains essential for refining details and ensuring intuitive navigation.
However, it’s not just about generating site structures in bulk. It is crucial to ensure that the generated content aligns with our clients' needs, both in terms of objectives and content structuring approach. We make sure each section is relevant by putting ourselves in the shoes of potential users.
To go even further, Relume now offers a style guide creator to develop an advanced mockup, currently in Beta.
2. Cloudinary : Optimize and Generate Visuals for the Web
We always emphasize this in every new project: visuals are crucial to maximizing the impact of a website!
As highlighted in Web Design Trends 2025, a standout website relies heavily on personalized, unique visuals that align with the brand. Generic stock images are a thing of the past!
However, we often find that the quality or format of available images in businesses is not suitable for creating a high-quality website. This results in significant work in selecting and editing images for our web designers.
To address this issue and ensure optimized and appealing images without spending countless hours, we use Cloudinary, an AI-powered solution for image management: uploading, storage, administration, manipulation, optimization, and delivery.
Discover two Cloudinary features for image optimization.
Content-Aware Cropping
If you have photos of 50 people in various formats and need to crop them into square images for your team page, how do you avoid wasting hours?
With the Content-Aware Cropping feature, images are automatically cropped intelligently, centering each person's face. This saves valuable time and allows you to focus on more important tasks.
Our Webflow experts have even developed an integration of this feature directly into the websites we build. No more worrying about image formats—they are automatically cropped to the ideal size based on the section!
This is a great example of how the synergy between AI and our team’s expertise adds real value for our clients.
To learn more about this option, don’t hesitate to contact us.
Generative Fill
Now, imagine you have a photo that would be perfect for your Hero section if only it were in landscape format…
This is where the Generative Fill feature comes in handy, as it intelligently fills in missing areas with a natural-looking result. This allows you to easily adapt the image to your needs without compromising quality.
Cloudinary offers many other features to address common image-related challenges.
For us, this tool is an excellent example of AI usage, solving real-world issues faced by web designers. It also relieves our clients from worrying about image formats—everyone benefits!
3. ChatGPT : Simplify Web Content Writing and Optimize SEO
No need to introduce the essential ChatGPT—it's a tool we also use at Coteries.
Here, we share a prompt we regularly use, which proves particularly effective during a website redesign.
Prompt for Writing High-Quality Website Content
As a web agency, we need to understand a wide variety of industries and condense what our clients explain in two-hour meetings into a few impactful sentences.
What key elements should be highlighted on their website? What messages will resonate best with their target audience?
By using the following prompt, ChatGPT helps us quickly generate a first draft of content to integrate into different sections of the website:
Imagine you are [an expert in your chosen field]. How would you present [the page or section you need content for]?
For instance, in the case of a law firm website redesign, we could ask ChatGPT to take on the perspective of a lawyer and present family law. The result obtained with this prompt is highly effective!
Thus, artificial intelligence allows us to accelerate the writing phase significantly, sparing us from the dreaded blank page syndrome. However, as mentioned earlier, AI serves as an assistant and does not replace the expertise and keen eye of our teams.
Our Vision of AI as a Web Agency
At Coteries, quality and pragmatism are at the core of our values, and we ensure these principles are reflected in every project.
This commitment also guides our choice of tools, including AI-based ones. That’s why we integrate artificial intelligence only when it guarantees a quality equal to or higher than our standards and helps us optimize our web agency’s processes.
Is this vision aligned with yours? Let’s work together on your website, web or mobile application, or marketing campaigns.
