Website for a sustainability campaign
Projet en bref
Wir Sind Zukunft is a campaign created by the marketing agency Aroma AG. It aims to encourage Swiss people to adopt daily approaches that are more sustainable, more energy efficient and to better protect the environment.
Aroma commissioned us to create an interactive website in order to increase the visibility of the campaign and to further stimulate user engagement.
The site was made on Webflow while using NoCode tools to manage user accounts with a gamification system.
Integrate gamification into NoCode
The addition of gamification played an important role in the design of user experience.
To encourage their interest in sustainable development, users needed to be able to read articles, answer surveys, participate in quizzes, and earn points and then exchange them for rewards.
The new site offers a balance between access to information and the possibility of interacting in a fun way.
We have promoted the use of NoCode tools: Memberstack for the management of user accounts, Airtable as a database and Make for operations.
The customer was able to get a functional solution quickly, without being dependent on code to maintain. The services meet exactly the needs of the web application.
Marketing strategies to boost the campaign
Thanks to various campaigns in collaboration with 20minutes, traffic grew rapidly exponentially.
The points system was the perfect motivational tool for users to scroll through pages, read as many articles as possible, and watch videos for rewards. Inviting friends to the platform also allowed you to get more points.
Various call-to-actions have been added to encourage sharing quotations from various articles on their social networks and increase engagement.
In the end, several tens of thousands of users will have visited the platform in the first week, read articles and played to get points to exchange.
A great success for the launch!
