We will help you define a 360° digital marketing strategy, and a roadmap to reach your objectives. We know the shortcuts, the do’s and the don’ts, to generate awareness and return  for your brand.

First, we analyse the current situation of your business/marketing. Secondly, after identifying your potential weaknesses, we can fit inside your shoes and tell you what steps to take to turn them into strengths. 

This is what we can do for you:

SEO - Search Engine Optimisation

We use the most advanced and recommended techniques to get your website found organically on search engines, especially on Google.

Google Ads / SEM (Search Engine Marketing)

We provide you or your company our expertise in search ads, display ads, video or shopping. To accelerate the generation of results in the Google ranking (organic), you need to make some Pay-per-click campaigns.

Content Creation / Inbound Marketing

Once we  have defined together your customers’ personas, we will research the content they would like to consume.

We then define with you various types of content, including videos and blog posts to boost your SEO strategy.
Content helps you to drive more visitors and to increase brand awareness, to optimise the relevancy of your keywords and to augment the time spent by visitors on your website.

Social Media Management / Social Media Advertising

Community Management is pretty infiltrated into our DNA. At Coteries Lab we are used to managing social media pages with thousands of followers, but also to grow pages from scratch.

We are experienced in setting up advertising campaigns on social media like Facebook ads, Instagram Ads, LinkedIn Ads, Youtube Ads, Twitter ads or even Snapchat!

Remarketing - Retargeting - Tracking

Most recent researches show a an interesting insight: a user needs to be exposed nowadays on average 7 times to a brand before taking any action (buying, subscribing).
The good news is… we know how to overcome this.  We offer you a “Tracking package”, in which we implement every type of tracking codes directly on your website.
Remarketing is the fact to track visitors of a website on third-party websites and to display them targeted ads. Targeting people who have already visited your website before will increase your conversion rate.

Email Marketing, Coteries Lab

Email Marketing

Email is proven to be still 40x more effective than social media combined.

If you do not use it, you may miss a great opportunity to interact with your customers. We have a great expertise in designing and implementing efficient email marketing campaigns, especially on Mailchimp.
We also design and optimise strategies to capture the email address of your visitors, directly on your website.

Analysis and Monitoring

Understanding your visitors’ behaviour is essential. Leveraging tools like Google Analytics, Hotjar, Google Search Console or Mixpanel can help you to discover what works, and what doesn’t.
We can help you to analyse the activity coming from your marketing efforts and automate some of the monitoring.

We’ve designed a Digital Marketing packageto get you started!