bounce rate; bounce-rate-article; reduce-bounce-rate

Bounce Rate: How To Reduce It From 60% to 4%!

Let me to start by saying that this article might not be what you're expecting to. I mean, I will definitely tell you how you can reduce your bounce rate from 60% to 4%... but due to a MISTAKE often overlooked. Shall we start with the basics? What is the bounce rate? Google…

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facebook ads; coteries-lausanne; web-lausanne

How Facebook Ads turned a local Dental Clinic into Global

Hi there! I'm Rui and I'm currently acting as Digital Marketing Manager of Coteries and Planify. Today I'm here to tell you how Facebook ads changed a local business in Portugal. In 2012 I got a job as Marketing Manager of a Dental Clinic in Leiria - Portugal. Besides, I was…

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SEO; SEO_Lausanne; SEO_switzerland

The SEO Strategy that we used and that you should too

For the ones who don’t know, SEO means Search Engine Optimization, and as the name suggests, it’s the process of optimizing your website so it performs well on organic search. Search terms are known by “keywords” and putting them in the right places, will give you more…

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interaction designer; designer-lausanne; lausanne-jobs; design-jobs

Job Offer: Interaction Designer

Do you want to learn how to market new products and experience the dynamics of a startup? This is your opportunity! Coteries Lab is a web/mobile application development and digital marketing studio based out of EPFL Innovation Park in Lausanne. Trusted by renowned companies like…

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cto; lausanne-jobs; digital-jobs; software-jobs; developer-jobs

We are hiring a CTO! (Senior Software Developer)

Do you want to learn how to market new products and experience the dynamics of a startup? This is your opportunity! Coteries Lab is a web/mobile application development and digital marketing studio based out of EPFL Innovation Park in Lausanne. Trusted by renowned companies…

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user experience; lausanne-ux-ui; digital-lausanne; design-lausanne; design-switzerland

Why feedback matters in User Experience Design

Let us present you Eliott. Originally from Brussels (Belgium), and currently living in Lausanne (Switzerland), Eliott is an Interaction Designer working at the EPFL Innovation Park. His position at Coteries allows him to work on a large range of projects, both for our own…

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top interactive agencies, lausanne-marketing-agency; digital-agency-switzerland

Coteries Lab is now listed on TIA (Top Interactive Agencies)!

If you’ve read our blog before, by now you probably know us. But for the ones who don't, let us present ourselves. Coteries Lab is a digital agency based at EPFL Innovation Park in Lausanne. A Team of 6 gifted professionals. We know what you're thinking already: "one more…

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business development; Lausanne-business-development;

Is Business Development for everyone?

Allow us to present you, Nela. Originally Serbian, born in New York, high school years between Dubai and Belgrade, followed by an internship in Hong Kong, and the completion of her studies at the Ecole Hoteliere de Lausanne, the #1 University of International Hospitality…

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chatbots switzerland; chatbots-lausanne; human-chatbot; build-chat-bots

How Human Can Chatbots Be? The Facebook fever!

Manuel has been developing apps for 18 years in areas like mobile apps, bots and IoT. He’s currently the CTO of Coteries. We started developing Chatbots for Slack and Telegram and then we went for Facebook, which was announced 3 months later. We went deeper on Facebook after…

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email marketing campaigns; CTR-CTA; newsletters-how-to

Email Marketing: 119 Facts You Don’t Know About

Email Marketing Some consider it dead, others claim it's one of the most powerful marketing tools. It's time to clarify any doubts you might have with this infographic! If you're a reader we'll have the full written list below the image. Courtesy of: Website Do you…

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mobile apps; switzerland-mobile-apps; marketing-agency-switzerland

Mobile Apps: why you should have your own

Every business has needs, whether it’s for clients or for employees. An app can be the solution you’re looking for (as we wrote on “Mobile App: 5 advantages of using one”). It doesn’t matter if you’re not a big brand; there are many advantages to build an app also even for small…

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mobile app lausanne switzerland agency

Mobile App: 5 Advantages of using one

Having a Mobile app have been increasingly popular since the release of the first iPhone. At some point, everybody wanted to develop its own mobile application, because it was «what innovative people did» and it seemed to be the magical way of getting quick distribution. It…

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mailchimp facebook ads coteries lausanne

Mailchimp and Facebook, what do they have in common?

Mailchimp just announced their connection with facebook. The company says its a way to help their users reach new costumers and engage with the ones they already have. The goal was to gather everything in the same place, in order to don't lose time. Therefore, now when you're…

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website mistakes coteries lausanne user experience

Website Mistakes that you should Avoid – 5 tips

Website Mistakes There   are   30’000   billion   pages indexed by  Google.  How  do  people find  you  in  this  ocean  of  websites? How   do   you   stand   out   and   get noticed? Of course, originality, great content  and  innovative  design  are essentials  ingredients.…

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Optimized Website: 4 Essential Steps to achieve

An optimized website represents a great opportunity to interact with potential new clients. As a result, It's an essential element for your image and also requires regular maintenance, just like your car! There are several reasons you should an optimized website  (read some…

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Website: 5 Reasons to Improve it!

Technology is evolving extremely quickly. Web rules and trends keep changing. Adapting your website can bring significant benefits. Here are 5 reasons to optimize your page and rework your UX (User Experience) and UI (User Interface) design: 1. Improve your website's corporate…

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