At Coteries, we are passionate about digital marketing. We’re always on the spot to find the best way to generate awareness and ROI for your project or your brand. We help you build a 360 digital marketing strategy along with a roadmap to reach your goals. We know the tricks, good practices and mistakes to avoid!

Our methodology for performing digital marketing campaigns

Define

Just like our UX/UI design service, we begin by analyzing how your business works. We listen to understand your challenges, needs, strengths and weaknesses. We also take a look at your own digital environment and your competition’s. By understanding your day-to-day business, we study how to improve your sales process and create a plan to face your challenges. At the end of this step, you get an action plan to perfectly lead a complete strategy or undertake individual marketing actions. You end up with solid recommendations to develop your business!

Implement and optimize

Once a general strategy or individual actions are defined, we start the implementation. We are relentless to reach objectives we set up beforehand: acquire leads, increase your turnover and develop in-store or e-commerce sales. Along with implementing campaigns, we also focus on analyzing, monitoring and optimizing. We define Key Performance Indicators (KPIs) to measure the campaigns efficiency. Simultaneously, we optimize in real time to improve performances and reach your goals.

On your side, you access real time dynamic reports on how your digital marketing campaigns evolve with full transparency. Your budget is monitored and you know how it is used in real time.

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The skills of our Digital Marketing specialists

Here’s what we can do for you:

SEO - Search Engine Optimization

We optimize your website to rank its pages on specific search queries of your potential clients: titles, meta tags, links, images, all of it!

Content creation - Inbound Marketing

We create several content types to improve your SEO strategy. With own contents, blog articles or videos, you attract visitors while improving your awareness and the quality of your traffic.

Google Ads & SEM - Search Engine Marketing

We bring our expertise in launching and managing advertising campaigns in Google Ads: search, display, video and shopping.

Social Media Management & Social Media Advertising

We manage your social pages with scheduled organic posts. On the advertising side, we create and optimize your campaigns on Facebook, Instagram and LinkedIn but also on Pinterest, Twitter, Snapchat and even TikTok!

Web Optimization & Landing Pages

We optimize your website and create specific landing pages for advertising campaigns to develop consideration for your products or services. You generate more leads and clients on the long run.

Tracking & Retargeting

We implement all necessary tracking codes to let you have a great understanding on what is happening on your website, to take specific action or launch retargeting campaigns (target website visitors with precise ad copies).

Email Marketing

We define and launch email marketing campaigns, especially through Infomaniak, Mailchimp or Sendinblue. To populate these campaigns, we also implement tools and optimize ways to capture emails (pop-up forms, white papers).

Marketing Automation

We automate your processes to make you save time on your day-to-day operations so you can get closer to your clients. Reporting, alerts, CRM management, emailing... Focus on your actual business and make your life easier!

Analyzing & Monitoring

We help you analyze the activities coming from your website tracking and your marketing actions. You access relevant information, organized with dynamic reports you can access in real time.


Do you need a strategic consulting session in digital marketing? Contact us!

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