New visual identity for energy startup Windworks
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Projet en bref
The Windworks startup has developed a control system capable of adjusting the blade orientation of vertical-axis wind turbines in real time to maximize their performance. This innovation breathes new life into clean, sustainable energy, making it accessible to all.
To promote this project, which is revolutionizing wind energy, we have created a professional, modern visual identity reflecting both sustainability and cutting-edge technology, which are the core values of Windworks.
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A minimalist logo with strong symbols
The brandmark symbolizes a vertical-axis wind turbine from a zenithal view, where each blade has a different orientation to illustrate their adaptability thanks to the control frame. This dynamism also conveys a sense of performance.
What's more, the design of the “trivector” is a subtle nod to the symbol of recycling, reinforcing the value of renewable energy.
Finally, the dot following the wordmark in the logo indicates the precision, sensitivity and delicacy of the technology.
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Modern typography and colors for a professional image
We chose the typography "Outfit" for its geometric style and modern look, to emphasize professionalism and innovation.
We chose the teal color for its elegance and originality. This blend of blue and green evokes both technology and the sky, but also nature, ecology and harmony between the elements.
The other colors of the graphic charter are black and white, for sobriety and simplicity.
Windworks now has a coherent image with which to communicate. What's next? A modern website that reflects the brand's image and values!
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