VNSA had planned to attend an industry conference and wanted to invite its customers to visit its booth. As a new CEO just took over the company, we advised him to invite his customers and prospects to meet him during the fair. The most efficient way was to send them an email invitation, not letters!
We designed an email marketing campaign, presenting himself and inviting the customers to book a meeting with him. We’ve leveraged Mailchimp and Calendly to allow automated booking directly flowing into his calendar.
