BKW is a key player in the supply of electricity in Switzerland. Within the framework of a marketing strategy where BKW wished to communicate on the theme “Home Energy”, Coteries brought its expertise in web design for the creation of their new website “Vordenken”.
Skills used:
- User Experience and User Interface Design (UX/UI Design)
- Design and conception of a website on Webflow
- Tracking and SEO
Creating a modern website
The design team at Coteries had the objective to create and implement a new website based on the same concepts as the main BKW website: fast, fluid and integrating dynamic animations that would reflect the company’s image. A second objective was to stimulate user engagement through dynamic features such as tools and calculators.
After a first design stage on Figma followed by several iterations in communication with the client and other external stakeholders, we integrated the design on Webflow.
As no-code enthusiasts, we recommend integrating websites on CMS such as Webflow. Webflow allows complete flexibility in the design while keeping the basic methodologies of the web and thus ensuring custom websites with great performances.
Offering custom solutions
To make the website dynamic, we created scroll animations of the content (parallax) and implemented them directly with the animation tools of the Webflow designer.
In parallel, BKW wanted to use their own SSL certificate rather than the one proposed by Webflow. We therefore suggested a tailor-made and sustainable solution by hosting the site on another platform, while keeping the features that Webflow allows for a dynamic and modern rendering.
The website is available at vordenken.bkw.ch
