Website redesign for photoINTERNATIONAL

photoINTERNATIONAL is initially an exhibition space, where photographers can showcase their work. With an online platform, the exhibition becomes virtual. One can also find information about real life exhibitions.

With the pandemic the online exhibition platform was a good opportunity as it could help supporting artists that could no longer have potential customers come and see their work in a physical studio.

The goal was to redo the existing website and start with an entirely new design to freshen up their platform.

The new design would allow users to view photographers online expositions and their photographs.

Skills used:

• User Experience and User Interface Design (UX/UI Design)
• Design and conception of a website on Webflow

We started with a 5 days design workshop. The global design was defined, such as the desired fonts and brand colors.

We integrated a cube animation as a main element. This cube is a main characteristic from physical exhibitions where photos can be featured. The animation integrates very well with the new design and is one of its main features.

The entire design was changed as the client wanted the site to look more artistic. It meant big fonts, animations, and large photos displayed across the screen.

The site was developed using Webflow. Webflow is a web service that allows web professionals to design and publish modern and elegant websites without using any programming.

A login and membership feature was also required so that photographers could log in, change their photo, name, add photos and make modifications. As part of the No-Code wave, Webflow integrates perfectly with other tools to build fast performing websites and web applications.

We then used Integromat (now “Make”) as an integration platform to run scripts and transfer data between Webflow and Memberstack, a membership management platform.

Webflow has certain limitations.

For one, only up to 10’000 items (an item equals a photo in the present case) could be filed on the platform. Each photographer had around a dozen photos, so with so many photos being uploaded, some extra space was needed.

A solution for this was to structure the site so that each artist had a certain amount of photos they could upload and could replace their photographs when they had new work.
Another limitation was when searching for a photographer, Webflow by default couldn’t filter out those not relevant.

We used a set of tools from Finsweet to pass the limitation of Webflow, using a filter to search by photographer or photo.

Using inventive techniques and years of experience, our Head of Design quickly addressed various problems to provide an easy-to-use and well-designed platform.